Bailey Sarian Net Worth 2024: How A YouTube Sensation Built Her Wealth

Let’s talk about Bailey Sarian, the YouTube sensation who has turned her love for makeup and true crime into a multimillion-dollar empire. Bailey didn’t just stumble into success—she worked hard, evolved her craft, and built a loyal audience along the way. Her journey from a makeup artist to a podcast host is nothing short of inspiring. If you’re curious about how she made it all happen, you’re in the right place.

At PBC, we’re diving deep into her financial journey, breaking down the numbers, and exploring what makes her one of the most successful creators on the platform. So, buckle up, because this is more than just a story about money—it’s a tale of passion, perseverance, and a whole lot of talent.

Quick Facts About Bailey Sarian

Bailey Sarian's Net Worth in 2024

As of 2024, Bailey Sarian’s net worth is estimated to be a cool $12 million. Now, that’s no small potatoes! What’s fascinating is how she built her fortune. Bailey didn’t just rely on one source of income—she diversified her streams by combining her love for makeup with her obsession for true crime. Her unique approach set her apart from other creators, and her success rivals some of the biggest names in the industry.

Here’s a quick list of other creators who’ve carved their own paths to success:

• Fernando Valdez
• MrBeast
• NikkieTutorials
• Bretman Rock
• AudioBoom
• Wheelhouse DNA
• Jeffree Star
• Huda Kattan

Curious about other creators who’ve made it big? Check out our list of the highest-paid video creators here.

Financial Breakdown

From Sephora to YouTube: Bailey’s Early Career

Before Bailey became a YouTube sensation, she worked for some of the biggest names in the beauty industry, including Sephora and Urban Decay. These early experiences helped her refine her skills as a makeup artist and gave her the confidence to step into the world of content creation. Her time with IPSY as a social media creator further boosted her presence in the beauty community, paving the way for her online success.

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Breaking Through on YouTube

When Bailey launched her YouTube channel in 2013, she started with makeup tutorials, but things really took off when she introduced the Murder, Mystery & Makeup series in 2019. Who knew discussing the Watts family murder while applying makeup would resonate so deeply with viewers? During the height of the COVID-19 pandemic, her channel exploded, growing from 780,000 subscribers to over 3.5 million. That’s a massive leap, and it significantly boosted her financial portfolio.

Expanding into Podcasting

Never one to rest on her laurels, Bailey ventured into podcasting with the launch of Dark History in 2021. Produced in collaboration with AudioBoom and Wheelhouse DNA, the podcast quickly gained traction, even earning the prestigious title of Podcast of the Year at the Streamy Awards. This move not only diversified her income streams but also solidified her status as a powerhouse in online content creation.

Collaborations That Paid Off

Bailey’s partnerships with major platforms like Netflix have been game-changers. By combining her makeup artistry with mystery films on Netflix’s YouTube channel, she reached an even wider audience. Add to that brand sponsorships and product endorsements, and you’ve got a recipe for financial success.

Awards and Recognition

Bailey’s hard work hasn’t gone unnoticed. She won the Beauty Subject Award at the 11th Streamy Awards, and her podcast Dark History earned the title of Podcast of the Year. These accolades have not only boosted her visibility but also reinforced her credibility in the industry, contributing to her financial growth.

Personal Influences on Her Career

Bailey’s passion for true crime stems from her mother’s work as a 911 dispatcher, which shaped her content choices. While her relationship with Fernando Valdez ended in 2022, it didn’t slow her down. Her resilience and ability to engage her audience with compelling content are a testament to her professionalism and determination.

The Power of Social Media

Bailey’s wealth is largely thanks to her massive presence on social media, especially YouTube. With millions of subscribers and billions of views, she generates significant revenue from ad partnerships,