Selena Gomez: The Rise Of A Billion-Dollar Star

Selena Gomez's Net Worth and Salary: A Breakdown

Hey there, let’s talk about Selena Gomez, the global sensation who’s not just a singer and actress but also a billionaire entrepreneur. Selena Gomez’s net worth is a staggering $1 billion, and a big chunk of that comes from her wildly successful makeup brand, Rare Beauty. But let’s dive deeper into how she built this empire.

From her early days on "Barney & Friends" to becoming one of the most influential voices in pop culture, Selena Gomez has navigated fame with grace and resilience. Unlike some of her peers, she’s managed to keep her life relatively drama-free, even through high-profile relationships and a demanding career. How did she do it? Let’s find out.

Her career kicked off at the tender age of seven with "Barney & Friends," and she quickly became a Disney Channel favorite, starring in "Hannah Montana" and her breakout role in "Wizards of Waverly Place." She's also made a name for herself in films like "Another Cinderella Story," "Princess Protection Program," and "Ramona and Beezus." In recent years, she’s taken on more mature roles, including starring alongside Steve Martin and Martin Short in the Hulu series "Only Murders in the Building."

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Musically, Selena Gomez has released three studio albums with her band, Selena Gomez & The Scene, all of which have gone Gold. Beyond that, she’s one of the biggest social media influencers on the planet, boasting over 58 million followers on TikTok and a jaw-dropping 420 million followers on Instagram—making her the first woman to hit 400 million. Her YouTube channel also commands over 33 million subscribers and has racked up nearly 13 billion views.

But Selena isn’t just about entertainment; she’s also a UNICEF Goodwill Ambassador, using her platform to make the world a better place. And if that’s not enough, she’s also ventured into business, owning stakes in Serendipity ice cream, co-founding the mental health platform Wondermind, and investing in food delivery service Gopuff.

Rare Beauty and Other Ventures: Selena’s Entrepreneurial Side

Let’s take a closer look at what’s powering Selena Gomez’s billion-dollar empire. Outside of her music and acting, Selena has proven herself as a savvy investor and entrepreneur. She’s not just a celebrity; she’s a CEO.

In 2020, she became an investor and co-owner of the ice cream brand Serendipity. That’s right—she’s got a sweet tooth for success. But that’s not all. Selena co-founded Wondermind, a mental health startup that focuses on "mental fitness." Wondermind raised $5 million in 2022, valuing the company at $100 million. Investors include Serena Williams’ venture fund, Serena Ventures, along with Lightspeed Venture Partners and Sequoia Capital. The company produces content across multiple platforms, including social media, web content, newsletters, and podcasts.

But the crown jewel of Selena’s business empire is Rare Beauty. Launched in 2020, Rare Beauty skyrocketed to success with its debut at Sephora. In 2022, the company reportedly generated at least $100 million in revenue, and by 2023, that figure soared to an unconfirmed $350 million. Using a conservative valuation method, Rare Beauty is worth at least $1.4 billion today. There were even rumors of a $2 billion acquisition offer in early 2024, and Selena reportedly owns 51% of the brand.

Rare Beauty’s success lies in its approachable pricing and user-friendly products like lip liner, liquid blush, and foundation, all priced between $5 and $30. The brand also gives back, donating 1% of all sales to its philanthropic fund, which has raised over $5 million so far.

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Early Life: From Grand Prairie to Global Stardom

Selena Gomez was born on July 22, 1992, in Grand Prairie, Texas, to Ricardo Joel Gomez and former stage actress Amanda Dawn (Mandy) Cornett. Her mother was just 16 when Selena was born, and she was named after the legendary singer Selena Quintanilla-Perez. Her parents divorced when she was five, and Selena grew up with her mom, who struggled financially. Despite the challenges, Selena earned her high school diploma through homeschooling in 2010, proving that determination can overcome any obstacle.

Early Career: The Beginning of a Legend

Selena’s journey into showbiz began early. From 2002 to 2004, she played Gianna on "Barney & Friends," appearing in 14 episodes. During this time, she also made a cameo in "Spy Kids 3-D: Game Over" in 2003 and starred in the TV movie "Walker, Texas Ranger: Trial by Fire" in 2005. She guest-starred on "The Suite Life of Zack & Cody" in 2006 and had a recurring role as a pop star on "Hannah Montana" in 2007.

Acting Career: Breaking Through with "Wizards of Waverly Place"

Selena’s big break came with "Wizards of Waverly Place," which aired 106 episodes from 2007 to 2012. For her work on the show, she earned $30,000 per episode. The series spawned two movies and cemented her place in Hollywood. Since then, she’s appeared in numerous films and launched her own production company, July Moon Productions.

Music and Other Ventures: A Multifaceted Talent

Signed to Hollywood Records at 16, Selena has released three studio albums, two EPs, and one compilation album. She was the lead singer of Selena Gomez & The Scene, which released three studio albums and one remix album. She’s also completed two solo tours and three tours with her former band. In 2017, she signed a two-year, $30 million deal with Puma, making her the face of the brand alongside Rihanna. She’s also an executive producer on Netflix hits like "13 Reasons Why" and "Living Undocumented."

$30 Million Puma Deal: Selena Goes Bold with Activewear

In September 2017, Selena announced her partnership with Puma via Instagram, posting a photo of herself in Puma gear with the caption, “Officially a part of the fam @puma #pumapartner.” The two-year deal paid her $30 million, and she expressed excitement about collaborating with Puma, saying, “Puma has changed the game when it comes to the mash-up of athletic wear and fashion.”

Adam Petrick, Global Director for Brand and Marketing at Puma, praised Selena, saying, “She is authentic, creative, talented, and fearlessly real. She is everything that today's female consumer is looking for in a role model.” Selena’s first appearance for Puma was in their campaign for the Phenom line, one of Puma’s latest women’s footwear collections.

$10 Million Coach Deal: Selena Reinvents Luxury

In December 2016, Selena signed a $10 million deal with Coach, becoming the face of the brand at just 24 years old. The deal allowed her to design her own line for Coach, aiming to attract younger customers while staying true to the brand’s heritage. Stuart Vevers, Coach’s creative director, spoke about the "new day at Coach," emphasizing the importance of boldness and forward-thinking in luxury fashion.

Earnings from Instagram: The Power of Influence

For years, Selena Gomez held the title of the most-followed person on Instagram, with over 420 million followers today. Brands value her posts highly, with each sponsored post reportedly worth $3.5 million. She’s known to earn anywhere from $500,000 to $800,000 per post, raking in $10-15 million annually from partnerships with Coach, Puma, and Instagram endorsements.

Personal Life: Love and Challenges

Selena’s love life has been as much in the spotlight as her career. She briefly dated Nick Jonas in 2008 and had a famously on-again-off-again relationship with Justin Bieber from 2010 to 2018. Their relationship was so intense that Selena reportedly sought rehabilitation to cope with the stress. She also dated The Weeknd from 2017 to 2018, and his album "My Dear Melancholy" references their time together. In 2023, Selena revealed her engagement to producer Benny Blanco.

She’s also open about her close friendship with Taylor Swift, calling her her “only” friend in the industry.

Philanthropy: Giving Back with Passion

Selena is deeply committed to philanthropy, working closely with UNICEF as their ambassador for the Trick-or-Treat fundraising program. She traveled to Ghana in 2009 to witness the struggles of impoverished children and used her platform to raise awareness. She’s also involved with RAISE Hope for Congo, DoSomething.org, and the Ryan Seacrest Foundation. Selena frequently visits children’s hospitals and has worked as a spokesperson for State Farm Insurance to promote safe driving.

Health Issues: Strength in Vulnerability

Selena Gomez has faced significant health challenges, including being diagnosed with lupus in 2014 and undergoing a kidney transplant from friend Francia Raisa in 2017. In 2020, she revealed a diagnosis of bipolar disorder and shared in 2022 that she had experienced a psychotic episode in 2018. Her openness about her struggles has inspired countless fans.

Selena Gomez Net Worth Milestones: A Journey to Billionaire Status

Selena Gomez’s journey to billionaire status began in 2009 when she was added to CelebrityNetWorth with a net worth of $1 million. By 2011, it had grown to $5 million, and by 2013, she broke $10 million after releasing her debut solo album. In 2015, her net worth reached $18 million, largely thanks to Instagram. By mid-2018, it topped $60 million, and in 2019, it reached $75 million. In July 2023, we estimated her net worth at $800 million, and by September 2024, she officially became a billionaire.

Real Estate: Selena’s Luxurious Homes

Selena Gomez has owned several homes over the years. In 2011, she bought a $2.175 million home in Tarzana, California, which she sold for $3.45 million in 2014. In 2014, she purchased a large house in Calabasas for $3.69 million, eventually selling it to rapper French Montana. She also owned a home in Fort Worth, Texas, which she sold in 2020 for $2.4 million.

In 2017, she acquired a modest home in Studio City for $2.249 million, selling it a year later for $2.3 million. Her most extravagant purchase came in April 2020 when she paid $4.9 million for an 11,500-square-foot home in Encino, California, originally built by Tom Petty. In February 2025, she and fiancé Benny Blanco reportedly paid $35 million for a Beverly Hills mansion, though the details remain unconfirmed.